Manchester promotes enrollment,
marketing leader David McFadden
David McFadden will lead enrollment, planning and marketing at
Manchester College as Executive Vice President. The promotion
recognizes a mission priority to enhance recognition of the College as
an excellent choice, said President Jo Young Switzer.
McFadden will oversee a newly formed Communication and Marketing
department that will develop more fully as
the College advances its strategic initiatives. He also will carry
responsibilities for many operational issues.
Manchester, a Church of the Brethren school with about 1,100 students,
this year attracted the most applicants in 15 years. Enrollment of
first-year students and their SAT scores, also climbed this year.
A 1982 graduate of Manchester and an active member of the Church of the
Brethren, McFadden has served as vice president for enrollment since
1993, adding planning to his responsibilities in recent years. He served
as interim dean for academic affairs while the College searched for a
successor to Switzer, who had served in that
role. McFadden led the College’s intensive three-year self study
for re-accreditation with North Central Association of The Higher
Learning Commission in 2003.
Previously, he was director of enrollment management and institutional
research at The Claremont Graduate School in California, where he also
served as assistant to the vice president for academic affairs, dean of
the graduate school and coordinator of summer session. He earned his
master’s degree and Ph.D. from Claremont.
McFadden and his wife Renee have two children, Rachel and Samuel, both
students at Manchester College.