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Take the CRAAP Test.
Evaluate web resources for:

  • Currency
  • Relevance
  • Authority
  • Accuracy
  • Purpose

(Thanks to Meriam Library University of California, Chico)


Academic Research

1. Don't rely on Google for everything!

2. Focus on scholarly literature from library databases.

3. Perform more than one search!

4. Evaluate the information you find using the criteria in the box above.

5. Ask for help! The text-a-librarian service is a quick and easy way to get help from a librarian. The library Facebook page library Facebook page is another way to get instant feedback!
 
MARKETING RESEARCH (BUS420)

Welch Packaging
DATABASES
EBSCO Academic Search Premier
Business Source Premier
Corporate Resource Net
Newspaper Source
First Research First Research
Hoover's Hoover's
lexisnexis LexisNexis Academic
WEBSITES

Research Questions:
* What is the manufacturing process?
* What is and/or what will be the market size and growth rate for the industry?
* What are the key market trends?
* What is driving this market?
* What are the challenges to market growth?
* Who are the key vendors in this market?
* What are the market opportunities and threats?
* What are the strengths and weaknesses?

Resources:
* Cardboard Box & Container Manufacturing in the US: IBISWorld Report
* Paperboard Packaging Council: An Overview of Our Industry
* Paperboard Packaging: Consumer Packaging Roadmap Research
* Paperboard Packaging Transforms the Consumer-Driven Value Chain

Industry Searches to Try:
cardboard
containerboard
corrugated cardboard
corrugated containers
corrugated fiberboard
paper and packaging
paperboard

Industry NAICS Codes:
32221 - paperboard container manufacturing
322130 - paperboard mills
322211 - corrugated and solid fiber box manufacturing

 
Your Librarian

Rebecca Johnson
Rebecca Johnson

rejohnson@manchester.edu
Phone: (260)982-5360
Office: 111 Funderburg Library
texting
Text a Librarian is Here!
(260) 232-2755


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Online Resource Access

On Campus:
The Spartan Search catalog and all library databases have automatic access when using a campus computer.

Off Campus:
When off campus, use your regular network username and password to access library resources. If problems occur, contact Darla Haines

Past BUS420 Courses
Survey Design Resources from the Fall of 2012 can be found HERE.
NOTE: The Lit Review tab will not be applicable to your project for this year. Use the course guide information here for your secondary research information.


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