PUBLIC RELATIONS RESOURCES

 

 Library of Congress Subject Headings

Public Relations

Marketing

Databases

Business Source Premier

Full-text from scholarly journals and trade publications covering all areas of business.  Includes Journal of Consumer Research and Public Relations Tactics.

Communication and Mass Media Complete

Includes full text for Journal of Public Relations Research, Public Relations Quarterly, Public Relations Research Annual, and Journal of Promotion Management.

LEXIS-NEXIS Academic   

Indexes and provides full-text to articles from major US newspapers, international newspapers and other journals and magazines.  Includes the trade journals B & T Weekly, O'Dwyer's P R Services Report, and PR Week.

Websites  

All about Public Relations

Lots of "how to" articles, as well as articles on ethics, media relations and crisis management from professionals in the field.

Bulldog Reporter's Daily Dog

This "leading source of PR news, views and tools" includes free white papers, articles on "New Tools and Technology" and examples of "Winning PR."

Cision -- Resources

Best practices, tip sheets and white papers from Cision, a media intelligence and information services company.  Resources are free, but registration is required.

Council of Public Relations Firms -- Resources

Includes case studies, best practices and research to promote public relations.

Entrepreneur.com

The public relations page of this online version of the print publication Entrepreneur provides links to articles on getting press, PR basics and public speaking.

Institute for Public Relations

Find research on various aspects of PR, including measurement and evaluation, media relations and new technologies.

PRSA Tactics and The Strategist Online (Public Relations Society of America)

This searchable online version of Public Relations Tactics and The Public Relations Strategist contains a good number of articles available in the original print publications.