News Release

Nick Barbknecht, #SURVIVE VP of Marketing

www.yourlifeistrending.org

 

Kent Castleman, Paula Hughes and Jerri Lerch of the Drug and Alcohol Consoritum of Allen County and Laine Mello, president of #SURVIVE

Manchester business class #SURVIVE
donates $8,700 to help curb drunk driving

Manchester A non-profit business created by senior business majors at Manchester College has raised more than $8,700 to help curb drunk driving. The students of Case Studies in Business presented their profits to the Drug and Alcohol Consortium of Allen County on May 16.


The students raised the money from the sale of products designed and marketed by their company, #SURVIVE. Total sales: 425 T-shirts, 64 magnets, 411 air fresheners and 2,255 coasters. In addition, the student “employees” of #SURVIVE volunteered 296.5 hours in community projects.


“We are amazed at the important products and messages that the business students from Manchester College were able to bring to our community,” said Jerri Lerch, executive director of the Drug and Alcohol Consortium. “We now have a word-of-mouth awareness campaign that continues to grow. We feel blessed to have been identified as a partner in this project and are grateful for the time, talents and passion of these 38 students to make a difference to so many people.”


Although the class has ended, the #SURVIVE logo and merchandise will continue to combat drinking and driving in Allen County. The students have donated left-over merchandise and their #SURVIVE business name to the Drug and Alcohol Consortium.


“I was really pleased to see the class take on such a worthy cause and pursue the aggressive goals it established for itself,” said Professor Tim Ogden, who teaches the annual spring class and chairs the Department of Accounting and Business. “The group did a great job of communicating its message to the community. I was proud to have the class members represent the Department of Accounting and Business at Manchester College.”


Watch a #SURVIVE video about drinking and driving at www.YourLifeIsTrending.org. Learn more about the Drug and Alcohol Consortium of Allen County at www.dacac.org. Learn more about business at Manchester at www.manchester.edu.

May 2012

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