ISSUE 13

IN THIS ISSUE

GrowerTalks magazine
features Manchester's
marketing research class
>

Accounting and business
students take advantage of summer learning opportunities
>

Don't forget about
Homecoming >

Alumni news >

Connect with us >

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Nexus newsletter is compiled by
Kyle Lahman, Accounting and
Business Club publications assistant
© Copyright 2013 Manchester University

 

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GrowerTalks magazine features Manchester’s marketing research class

When the National Garden Bureau wanted to find out why people don’t garden, it turned to Professor Joe Messer’s upper-level marketing research class.

After conducting detailed research, the class of 25 seniors presented its findings and possible solutions to the National Garden Bureau on Manchester’s campus last fall. This July, GrowerTalks, the premier magazine for the horticulture industry, featured the MU study in a 10-page article.

For their research, the marketing students used a variety of methodologies—casual experiments, e-surveys, focus groups, in-depth interviews, observation, phone surveys and questionnaires. Sometimes, Messer notes, hands-on experiences trump textbooks.

“In the past, I would teach the students about different methodologies, and then have them answer questions on an exam,” says Messer. “This class is all about being hands-on and actually doing the surveys. As a result, the material hits them so much more intensely.”

Messer’s project-based learning approach impressed his students, spring graduates who are taking their experience to their new jobs. “It was as if Professor Messer made it possible for each of his students in that class to have a mini-internship,” said Felicia Fahey ’13 of Wheatfield, Ind.

Within the first few weeks of her new job as marketing coordinator for a civil engineering firm, Katy Konik ’13 of Des Plaines, Ill., drew on her Manchester research experience to create a strategic marketing plan. Laura Lichauer ’13 of Wakarusa, Ind., was so inspired, she started gardening!

“The project with the National Garden Bureau solidified the many lessons I had already learned at MU, both in class and out of class,” said Fahey. “It was very entrepreneurial for me and connected a lot of what I already knew from textbooks and lectures about business and marketing.”


Accounting and business students take advantage of summer learning opportunities

Manchester accounting and business students are known for their prowess in securing internships, and this summer was no exception.

Sarah Ruff ’14 interned in the internal audit department at Steel Dynamics, Inc., a Fortune 500 company headquartered in Fort Wayne, Ind. As part of the internship, Sarah traveled extensively to perform inventory observations and test other auditing procedures. “A very satisfying part of the internship was being able to connect what I was doing at work back to what I have learned in class,” she observed. “During my internship I used a lot of information that I had previously been exposed to in my accounting courses.”

Laura Gladfelter ’14 worked as a marketing and special events programming intern for Chicago's Department of Cultural Affairs and Special Events. A marketing major minoring in biology and journalism, Laura had the chance to show off her diverse skillset while assisting with a variety of events. She did public relations for the Chicago Blackhawks Stanley Cup rally, supervised the Celebrity Chef du Jour event at the Taste of Chicago event with world-renowned chef Rick Bayless, and managed logistics for the Chicago Sidewalk Sale and Runway Show.

“It was an incredible experience!” she said. “I made tons of great connections and networked with industry stars that I had only dreamed of meeting before this opportunity.”

Aside from internships, three junior accounting majors had the opportunity to attend leadership conferences hosted by two of the largest public accounting firms in the world. Alex Herber ’15 and Kyle Lahman ’15 attended the Ernst & Young Emerging Leaders Program in Indianapolis, while Lahman and Caitlin Yoder ’15 attended the Crowe Horwath Learn2Lead Program in Chicago.

At each event, the students learned about leadership, public accounting, and even secured job interviews and internships. “The program increased my knowledge of public accounting and helped me determine if I want to work in public accounting,” Herber remarked. “The Emerging Leaders Program was a great way to network with Ernst & Young professionals, as well as other accounting students from across the state.”


Don’t forget about Homecoming!

Rekindle great memories, reminisce with dear friends and meet some of today’s Manchester students: It’s time for Homecoming and Family Weekend 2013!

Accounting and business graduates will gather Saturday, Oct. 5 in the Accounting and Business Tent on East Street from 11:30 a.m. to 1:30 p.m. for their reunion cookout. You never know who will show up from the department! The luncheon features all-American cookout food. Cost is $11 per person, $5.50 for children 6 to 12, and free for children 5 and younger. Please RSVP on your registration form and pay online to help us plan accordingly. We will be giving away prizes!

Reservations for these events and others can be made by visiting www.manchester.edu/OCA/Alumni/homecoming.htm or calling 1-888-257- ALUM (2586). Please call if you have any questions.


Alumni news

Lowell Anstine ’51 retired in 1992 from his position as vice president of Park National Bank, Newark, Ohio, where he worked for 38 years.

James Bowers ’55, Elkhart, Ind., has been the company secretary and division manager for Homan Lumber Mart, Inc. for 12 years.

Ed Cassell ’71, of Thorntown, Ind., has been a registered representative for Trustmont Financial Group for four years.

David Flora ’99 is the controller for Midwest Poultry Services, L.P., and he lives in Plymouth, Ind.


Connect with us!

Please take this opportunity to update your profile, and if you have news to share with alumni and friends of the department, please send us that information, too. We want to hear from you! In addition, please indicate your interest in participating with the University in other ways. (If you have already expressed your interests, there is no need to respond again unless your preferences have changed).

 


 

To contact us, e-mail Tim Ogden at taogden@manchester.edu.

 


 

Visit us on the web at www.manchester.edu.


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