Tyler Hoyle ’13ma, who is working on his Master of Athletic Training degree,
stretches the hamstring of
Austin Rieke ’13 with guidance from
Zach Dougal, clinical education coordinator for the master’s program.
Construction is on schedule for an
early June move into the new Pharmacy campus
on the north side of Fort Wayne.
BEGINNING JULY 1, 2012, Manchester will be called “University.”
Members of the Board of Trustees reached the historic decision on
April 21 the Manchester way, with deliberate, thoughtful dialogue
respectful of perspectives and passions. They especially mulled: Why
Manchester? Why now?
In a nutshell, Manchester today is a more complex institution, growing
beyond undergraduate liberal arts and its residential campus, with:
- a professional doctoral program in pharmacy, with faculty
engaged in research agendas
- a non-residential campus in Fort Wayne, with room and ideas for
more new programs and community engagement in that space
- graduate programs in athletic training and education, with more
“University” is strategic, mission-centered. “A new name will help us
communicate to external audiences our expanding educational
competencies and goals,” said President Jo Young ’69 Switzer in carrying
the University recommendation to the Board of Trustees.
The new name reflects Manchester’s new place in
Indiana’s educational and economic landscape:
- building on Manchester’s emerging regional
- reflecting Manchester’s institutional growth
- conveying more status to potential students
and their families, and community leaders
- enhancing international recruiting
“We are innovating and exceeding expectations
because we are grounded in our Mission and
focused on our strategic priorities,” said President
Switzer. “A change in name represents an
evolutionary step for Manchester, not a revolution
of Mission or purpose.”
“Our Mission is unchanged,” emphasized Marsha
Palmer ’68 Link, chair of the Board of Trustees.
“We will continue to respect the infinite worth of
every individual. We will continue to graduate
persons of ability and conviction, whether they have
bachelor’s degrees, master’s degrees or a Doctor of
Pharmacy, or some degree we have not yet
And Manchester likely will continue to draw the
majority of its students from Indiana (85 percent
this year) and send the majority of its graduates into
Indiana’s workforce or graduate schools, said Dave
McFadden ’82, executive vice president and
Manchester’s enrollment and marketing visionary.
That’s attractive to employers as well as Indiana
business leaders, legislators and grant-givers.
Students still will discover extraordinary experiences
on campus, in the community and abroad that will
transform their world view. “We are committed to
that. It’s what we promise and what we deliver,”
Future generations of students still will look back on
their Manchester years and recall comfortable class
sizes, faculty who push and praise and share
discoveries. They will recall meaningful service and
experiences that prepared them for their journeys.
“Only the name is changing,” said McFadden.
The recommendation and the Board’s decision were
presaged by conversations with members of the
Manchester community – alumni, faculty, current students, staff – as well as “blind” surveys of potential students and community leaders.
Internally, “University” creates an overarching identity that encourages a common purpose and diminishes “home and away,” “us and them” thinking, between campuses, said President Switzer.
Strategically, it creates physical and visionary space for new programs that build on Manchester’s strengths and emerging needs in its market. It is a market reality: Without strong students who choose Manchester and proud alumni who give back, the institution cannot achieve its Mission. “University” opens the windows wide to new programs and degrees, and opportunities at the Fort Wayne campus.
Surveys as current as this spring indicate that potential Manchester students and their families perceive “university” as a more attractive institution, reported SimpsonScarborough research and marketing firm. In-depth conversations with northeast Indiana community leaders, including numerous CEOs, revealed other impressions of a name change:
- renewal, revitalization
- one umbrella identity for all that is Manchester
- high-quality, credible, prestigious
Recruiters say University in Manchester’s name will help attract students. Potential U.S. students and their parents surveyed also said “university” sounds more prestigious.
What’s next? Thousands of preparations and decisions.
Also on July 1, the “University” name change will accompany new designations for Manchester’s three academic units: College of Undergraduate Studies, College of Graduate Studies and College of Pharmacy.
“We have done our homework, talking with other institutions that made the change to university, gathering their to-do lists, schedules and budgets,” said McFadden. “We also learned that a name change will not affect our accreditation with any of the agencies that review us. We do not need to apply to any agency to change our name.”
At the College’s request, Lilly Endowment Inc.
included funds for a possible name change in its
$35 million grant for the Pharmacy Program.
The logo must change, as well as marketing
strategies. Design teams are working on those.
Awaiting the Board’s decision, administrators delayed
placing letterhead and Campus Store orders. And
they were creative on some decisions, including
resurfacing the gym floor, which now touts
“Manchester” and “Spartans” and a 16-foot Spartan
logo. But no surname.
Great sales of Manchester College gear and
keepsakes are under way in the Campus Store, where
visiting alumni will continue to find reminders of
their “College” days until the merchandise sells out,
said Heather Gochenaur, store manager.
“Besides the obvious changes to publications,
websites, signs, uniforms, etc., Manchester’s name is
more ubiquitous off campus than we ever imagined,”
says Dan Chudzynski, director of marketing. “We’re
developing an inventory of dozens of agencies,
directories, professional organizations, institutions
and businesses – even mapmakers – who will all need
to recognize the change.”
Members of the Class of 2013 have a decision, too:
Will “College” or “University” appear on their
diploma? “It’s their choice,” says Registrar Lila Van
Lue ’79 Hammer.
Economics major Brad Murphy ’13 of Fort Wayne
wants “University” on his diploma when he
graduates next spring, noting, “University seems
more prestigious, a better status symbol." Caleb
McAfee ’13 agrees. The psychology major from
Ossian, Ind., predicts employers will be more
impressed by “University” on his resume.
Alumni can follow the progress of the transition
to University on the Manchester website.
BY JERI KORNEGAY