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Full listing > Accession MU2020/10
Accession #MU2020/10
TopicCentennial Campaign: President Robinson's Files
TitleCentennial Campaign, President's Materials
LocationIS, Unit #10
CitationCentennial Campaign, President's Materials, MU2020/10, Archives and Brethren Historical Collection, Funderburg Library, Manchester University, North Manchester, Indiana.
AccessCONFIDENTIAL - Researchers are responsible for determining copyright status of archived materials where this is relevant to their intended use of the materials.
ProvenanceCalvin Ulrey Storage
Scope and Content

The archivist did not intend to list every document ineach folder, but notes that materialsinclude but are not limited to

 

Folder A – Public Relations Director of Major Giftsand Planned Giving – 1988-1989 through 1990- including but not limited to:

Minutes of meetings between President Robinson, GaryMontel and Jim Garber.

Jim Garber’s donor contact reports with notes on everyinterchange and conversation.

Replacement strategy when Jim leaves his position.

List of items donated to the Centennial Auction.

Centennial plans.

How to establish an effective planned giving program.

Summer 1989 – donor prospects requiring presidentialattention during the final year of the campaign.

Strategic outlines for solicitation of potential donors –who is who – who belongs to who – what is their relationship, their connection,with Manchester College.

Plans for Estate Planning Seminary October 1988 –correspondence – names and addresses.

 

Folder B – Public Relations – Donald A.Campbell and Company, Inc., 1990-1991 through 1993 including but notlimited to:

The Campbell Company offers consultation in the areas ofPhilanthropy, Fund Raising, Marketing an Communications.

Campaign status reports.

Gift policies.

Meeting minutes.

Projected Campaign budget – including Campbell fees.

Manchester College Philanthropic Market Study Outline.

Manchester College Institutional Prospectus 24 June 1991.

Minutes from Board of Trustees Fund Development PlanningSeminar 20 May 1991.

Prospectus – information – resumes – recommendations –regarding Campbell and Company.

 

Higher Educational Data Survey Conducted forManchester College, by Campbell and Company, May, 1991.

Philanthropic Market Study Report and Recommendations forManchester College, October 1991, by Campbell and Company.

 

Folder C – Public Relations – Director of Publications– 1971-1972 through 1987-1988 – including but not limited to:

December Report for Alumni Bulletin

Annual Reports – Activities of the Director ofInformation Services, circa 1972 through 1986-1987.

Amy Taylor and Jeff Smithson appear to be two of the Directorsof Publications during the above-mentioned years.

January and February 1987 Press Releases announcing1987-88 Tuition and Fee Changes.

Additional Press Releases – including the announcement ofWilliam Robinson as President.

Schedules of Charges 1985-1986, 1984-1985, and variousother years.

“Oak Leaves” Easter Editorial.

Helman’s brief report on the operation of the College,including student enrollment and student statistics – 22 states and Washington,D.C., and countries (Bolivia, Canada, Camaroon, the Caroline Islands, Japan,Lebanon, Taiwan, the Virgin Islands, West Germany, and the West Indies.

Articles for the ManchesterCollege Bulletin.

List of alumni outside of the United States, names andaddresses – lists of alumni within Indiana by town and/or county – lists bystate and county.

 

Folder D – Alumni Affairs –Alumni Awards for the years 1980-1981 through 1987-1988 – including but notlimited to qualifications, nominations, correspondence, letters of thanks, and biographicalsketches.

 

Folder E – Public Relations- Alumni Affairs – 1986-1987 through 1989-1990 – including but not limitedto alumni tours, reception for new freshmen and parents, combined meeting ofthe alumni and friends of Brethren colleges, nominations for alumni awards –program for “catch the spirit” Homecoming 1988, and much more.

 

Folder F – Public Relations1986-1987 through 1988-1989, including but not limited to:  generating revenue through special creditcard – agendas for meetings between President, Montel and Garber – lists ofprospective donors – donors needing special attention from President duringfinal year of campaign – notes on the donors and contact reports – GiftAnalysis 1 July 1988 – 30 June 1989 – July 1989 Discussion Paper regarding alumni development – June 1989Capital Needs for Public Relations/Publications/Print Shop – Strategic PlanPhase I, 1989-1990 – 1989 marketing requirements for the Publications PrintShop – 1989 letter from the President explaining financial situation at Collegeand talking about facing the challenge– 1989 Publishing and Printing memo to Gene Fahs and President Robinsonregarding necessary Publishing and Printing upgrades – Strategy for ProposedLilly Match Donors, Centennial Campaign – April 1989 financial status letter –donor names and amounts – Annual Report of the Director of Church Relations andAssistant Director of Development 1987-1988 (Department = Public Relations) –various gift analysis material for various years – Student Host Program – copyof the 1985-1986 Higher Education and American Philanthropy (HEAP) Report – reportof gifts and grants – list of restricted gifts – job description for Directorof Church Relations and Assistant Director of Development.

 

Folder G – including but notlimited to: Duties of Volunteer MVP Manager at Manchester College – Agendas formeetings of the Manchester Volunteer Program Committee – 10 January 1989Minutes of The Volunteer Corps – Volunteer Profile form – Statement of Missionand Operation of the Manchester Volunteer Program – Tentative Listing ofPositions for Volunteers for the Manchester Volunteer Program.

 

Folder H – Public Relations– Marts and Lundy – Centennial Campaign – 1985-1987 – including but notlimited to: 1984 Fund-Raising Study Report, Prepared for Manchester College –Service Proposal by Marts & Lundy – other related materials regarding theservice of this company – contract  -expenses – Memorandum of Agreement.

 

Folder I – Public Relations– Centennial Campaign 1986-1987 – including but not limited to: ProposedPresidential fund-raising trips – Summary of Capital Needs Survey – CentennialCampaign Volunteer Responsibilities – scale of gifts needed to raise$10,000,000 -  April 1987 Faculty/StaffCentennial Fundraising Campaign – Campaign Goals – Cumulative Analysis byPotential Plus Rating (how many of MC friends can/will give, and how much –statistical analysis) – correspondence with Marts & Lundy – recommendationsregarding campaign theme – MC policy for gift giving – contract for campaigncounseling services by Marts & Lundy – contract for magnetic tape to beprovided to Marts & Lundy that contains names, addresses, ID#, alumni classyear, optional information and Marts & Lundy will analyze through theELECTRONIC SCREENING sm prospect identification process and the percentileranking of each individual record in order to provide computer printoutslisting the top 3,000 individuals of MC’s file in rank order, zip order andalpha order – Qualifications and Responsibilities of the National CampaignChairman (December 1986) – Survey form evaluation the quality of the fieldrepresentative’s visit – Campaign organizational structure – tentative Campaignbudget for fiscal years 1987, 1988, 1989 – job description for Director ofMajor and Planned Gifts and letters of invitation for application – Campaigntimetable.

 

Folder J – Public RelationsCampaign Accountability Committee 1987-1989 – the first meeting of thegroup was scheduled for Thursday, December 3, 1987 -materials include but arenot limited to: Campaign Accountability Team Minutes,  including Campaign period Scale of GiftReports – it appears as if the Accountability Committee includes the SteeringCommittee, the Major Gifts Committee, the Special Gifts Committee, and theCorporate/Foundation Committee – reports on pledges and donations made by companies, along with amounts – somemembers of the Campaign Accountability Team are, Cathleen Arnoldy, DennisBeckner, Carl Cawood, Joy Groninger, Karl Merritt, Gary Montel, RichardNichols, Bill Robinson, Kathy Waggener, Gene Fahs, Jim Garber – projections ofhow much money to expect from Major Gifts, Special Gifts, General,Corporations, Foundations – NOTE: since President Robinson’s name ishandwritten, or highlighted on copies of the memos and reports, the archivistbelieves that these are President Robinson’s files and handwritten notes on thememos are written by him.

 

Folder K – CentennialCampaign 1987-1988, along with June 1992 Memo from the Office ofInstitutional Research projecting the amount of money raised during theCampaign and some of the gifts received by donors – materials also include butare not limited to: Names of potential donors for Bill Robinson and other tocontact along with background information –Scale of Gift Reports – Monthly GiftStatus Reports – Foundations to contact, alphabetically and by rank – donationinvitation letters – thank you letters – probably Robinson’s handwritten noteson visits he made to potential donors in Ohio (1987) – invitations to importantindividuals to participate in Campaign Kick-Off Dinner – Donor Prospect Recommendationforms (1987) – Contact Report forms (1987) – Request for Prospect Researchforms (1987) – Declaration of Testamentary Designation form.

 

Folder L – AccountingExecutive Challenge, Pledge MaterialsAccountingalumni have always been eager to contribute in ways that assure the quality ofthe program from which they have graduated. Previous efforts have resulted inproviding assistance in improving accounting facilities, offering placementassistance for accounting graduates, staffing seminars for students and otheralumni, and serving as guest lecturers… - materials include but are notlimited to: Names and addresses of individuals and amount pledged to Campaign –letters of intent – Report of Commitments to Match the Accounting ExecutiveChallenge (March 1988) – Strategy for Accounting Executive Challengepresentations with names of contacts and plans for meeting.

 

Folder M – Artist/LectureCampaign Dinner – materials include but are not limited to: Speaker and specificallytargeted dinner invitation lists  – someof the artists/lecturers include; Dr. Ernest Boyer (President of the CarnegieFoundation for the Advancement of Teaching), Wilma Jensen (organist), EugeneIstomin (pianist), Harbinger Dance Company, Indiana University BaroqueOrchestra – “Manchester College Comment…a periodic newsletter to members of thePresident’s Club (February 1989) – voucher returns.

 

Folder N – CentennialCampaign Corporate/Foundation Committee 1986-1987 through 1989 –information on targeted corporate/foundation fundraising sources.

 

Folder O – Public RelationsMajor Gifts Committee 1988-1989 through 1990 – materials include but arenot limited to: strategies for receiving gifts from potential donors – donorreports – committee assignments.

 

Folder P – Centennial CampaignMajor Gifts Committee 1987-1988 through 1990 – materials include but arenot limited to: Material for the first meeting of the Major Gifts Committee -strategies for receiving gifts from potential donors – donor reports –committee assignments.

 

Folder Q – Materials related toInsight Weekends - We are invitinga small number of prospective major gift donors to the campus…we are callingeach of these events “Insight Weekends”…on these occasions, our guests willspend time with the Robinsons in their home, be led on campus tours by hoststudents, meet and visit with some of our outstanding students, and spendsome time in conversations with a small group of our faculty

 

Folder R – CentennialCampaign Physicians Challenge 1987- 1988 – materials include but are notlimited to: Brochure titled, “Dream of Distinction…A Lilly Endowment Challenge”– Dream-list of what appears to be physicians with names and addresses –correspondence – contacts – “to claim the Dream of Distinction” grant we mustmatch dollar for dollar the money provided by Lilly Endowment.

 

Folder S – Public RelationsSpecial Gifts Committee 1989-1990 – materials include but are not limitedto:  Minutes of Special Gifts CommitteeMeetings.

 

Folder T – Public RelationsSpecial Gifts Committee 1987-1988 through 198801989 – materials include but arenot limited to: Special Gifts Committee Meeting Minutes – solicitation lists –Centennial Campaign Monthly Gift Status Reports – “Winning Words, A VolunteerGuide to Asking for Major Gifts” – “Step up to the Future,” campaign brochures.

 

Additional Folder – 1984-1985 –Helman materials – Ray Hardman, home donation to the Centennial Campaign – KayBatdorf, President’s Assistant.

 

Date of Accession18 August 2020
Bio History NoteNOTE:CONFIDENTIAL FILES:  From the archivist’sperspective, this box appears to contain President Robinson’s personal files onthe Centennial Campaign.  The folders andpapers were not reorganized by the archivist. Only duplicates of forms and letters were removed. Old folders weresimply replaced by archival file folders, and placed in an archival box in theorder by which the original box was received in the archives. The archivistassured this order by assigning a letter of the alphabet to each folder. Thefolder was given the same/similar title as appeared on the original folder,although occasionally, more description was added.  The box is considered confidential because itholds so much personal information about alumni and potential donors, includingreports on campaign visits and gift amounts. 
Archivist Note40-50 boxes of materials that had been stored in Calvin Ulrey Hall, were moved to the archives during 2019, as Calvin Ulrey was being renovated for office space. This occurred when the Administration Building became so dilapidated, that bricks were falling off of the exterior walls, making it too hazardous for use.
Description prepared 18 August 2020 by Jeanine Wine.
 


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