Manchester University Academic Catalog 2018-2019

College of Business

Dean Timothy A. Ogden, Beth A. Driscoll, Ryan A. Hedstrom, Wendy E. Hoffman, Sun J. Kang, Jen L. Lutz, David G. McGrady, Joe R. Messer, Bradan D. Pyrah, Jennifer K. Simmers, Heather C. Twomey

The College of Business builds upon the University's liberal arts program, combining traditional academic course work with experiential learning to prepare students for professional careers in for-profit businesses and nonprofit organizations. Students will have the opportunity to explore accounting, business management, entrepreneurship, finance, marketing, professional sales and sport management. Internships may be arranged across the curriculum.

Baccalaureate Degrees

Core, 30 hours: ACCT 211, 212; BUS 108, 111, 313, 474; ECON 221, 222; FIN 333; MATH 210.

Major in accounting, 53 total hours: core courses plus ACCT 311, 312, 321, 331, 409, 475; BUS 310.

Major in business management, 52 total hours: core courses plus BUS 231, 310, 340, 350, 435, 447, 448, 485.

Major in finance, 49 total hours: core courses plus ACCT 331; ECON 310; FIN 335, 340, 455, 475, 485.

Major in marketing, 52 total hours: core courses plus ART 261; BUS 234, 301, 337, 420, 435, 445, 485.

Major in professional sales, 52 total hours: core courses plus BUS 234, 309, 317, 322, 435, 451, 453; COMM 344.

Major in sport management, 51 hours: core courses plus BUS 117, 241, 245, 363, 367, 369, 425, 435.

Majors must successfully complete the senior comprehensive evaluation prior to graduation. Details are available from the dean of the College of Business.

Minor in business, 20-21 hours: ACCT 211, 212; BUS 108, 111, 313; FIN 333; three or four hours of electives selected from departmental courses.

Minor in entrepreneurship, 25 hours: ACCT 211; BUS 111, 234, 448, 451; IDIV 201; six hours of electives approved by the Johnston Chair.

Minor in professional sales, 18-19 hours: ACCT 211; BUS 111, 234, 309; two courses selected from BUS 317, 322, 451, 453, COMM 344.

Courses ACCT

211 PRINCIPLES OF ACCOUNTING I - 3 hours
Students examine the principles of an integrated accounting system including both financial and managerial accounting. Emphasis is placed on introducing the financial statements and using accounting information. Topics include cost-volume-profit analysis, budgeting, accounting cycle, cash and working capital. Fall. January. Spring.

212 PRINCIPLES OF ACCOUNTING II - 3 hours
Students continue the examination of the principles of an integrated accounting system including both financial and managerial accounting. Emphasis is placed on interpreting financial statements and using accounting information for decision making. Topics include receivables, inventory, long-term assets, liabilities and product costing. Prerequisite: ACCT 211. Fall. January. Spring.

231 ACCOUNTING SOFTWARE APPLICATIONS - 1 hour
Students examine computer software applications (QuickBooks) commonly used for accounting purposes. Prerequisite: ACCT 211.

311 INTERMEDIATE ACCOUNTING I - 4 hours
Students examine the theoretical framework and underlying concepts that govern the field of accounting. Topics include the accounting cycle, measurement and valuation of balance sheet accounts and presentation of financial statements. Prerequisite: ACCT 212. Fall.

312 INTERMEDIATE ACCOUNTING II - 4 hours
Students continue the examination of the theoretical framework of financial reporting. Topics include accounting for investments, income taxes, pensions and leases, as well as current issues in accounting. Prerequisite: ACCT 311. Spring.

321 MANAGERIAL & COST ACCOUNTING - 4 hours
Students examine accounting methods that assist an organization with planning and control. Emphasis is placed on decision making. Topics include costing systems, cost allocations, budgeting and variance analysis. Prerequisite: ACCT 212.

331 INTRODUCTION TO TAXATION - 4 hours
Students examine the concepts underlying federal taxation. Emphasis is placed on topics that affect both individuals and businesses, including tax accounting, revenue recognition, deduction allowance and depreciation.

405 ADVANCED ACCOUNTING - 4 hours
Students explore the problems of accounting for partnerships, consolidations, foreign currency transactions and international accounting. Prerequisite: ACCT 312.

409 AUDITING - 4 hours
Students examine the audit process, including its components: planning, fieldwork, and reporting. Topics include professional responsibilities, audit risk and materiality, internal control and evidence accumulation. Prerequisite: BUS 310.

413 ADVANCED AUDITING - 3 hours
Students examine auditing and attestation professional standards and practices, including planning and accepting engagements, evaluating internal controls, obtaining evidence to form a basis for conclusion and preparing communications to satisfy engagement objectives. Prerequisites: ACCT 409.

422 ADVANCED MANAGERIAL ACCOUNTING - 3 hours
Students examine advanced accounting methods that assist an organization with planning and control. Emphasis is placed on the managerial accountant as business partner in an organization. Topics include quality costs, transfer pricing, performance measurement and current topics in managerial accounting. Prerequisite: ACCT 321. 

433 ADVANCED TAXATION - 4 hours
Students examine income tax rules for corporations, partnerships, estates and trusts. Prerequisite: ACCT 331.

435 GOVERNMENT AND NONPROFIT ACCOUNTING - 3 hours
Students learn the basic principles and procedures of financial accounting for state and local governments and nonprofit organizations. Prerequisite: ACCT 311.

450 FINANCIAL ANALYSIS - 3 hours
Students examine external and internal financial analysis. Topics include financial statement analysis, comparison of the financial statements with prior year statements, budgets and statements of other companies in the industry. Prerequisite: FYS or ENG 111; FIN 333.

475 INTERNSHIP - 0-12 hours
This course option grants academic credit for a supervised professional experience designed to give students experience in their fields of study. Evaluation of the experience is provided by the student, the student’s supervisor in the internship and a Manchester University supervising instructor. This course may be repeated for a maximum of 12 hours of credit. Prerequisite: Approval of department’s Internship Committee. Grading is P/NP.

380 or 480 SPECIAL PROBLEMS - 1-4 hours
A student who has demonstrated ability to work independently may propose a course and pursue it with a qualified and willing professor. The department chair and college dean also must approve.  A set of guidelines is available at the Office of the Registrar.

385 or 485 SEMINAR - 1-4 hours
An in-depth consideration of a significant scholarly problem or issue. Students pursue a supervised, independent inquiry on an aspect of the topic and exchange results through reports and discussion.

Courses BUS

106 COMPUTER APPLICATIONS: VARIABLE TOPICS - 1 hour
This course introduces students to computer software applications commonly used in business. Variable topics may include word processing, spreadsheets, database applications, presentation graphics, accounting applications or web design. This course may be repeated with different topics.

108 SPREADSHEET & DATABASE APPLICATIONS - 2 hours
Students examine computer software applications commonly used in business. The focus of the course is on spreadsheet and database applications with an introduction to other basic applications.

111 FOUNDATIONS OF BUSINESS - 3 hours
Students examine the basic elements of business enterprises with emphasis on marketing and management. Topics include the marketing mix and the functions of management as well as introductions to finance and accounting. No previous exposure to studying business is required or expected.

117 PRINCIPLES AND PRACTICES IN SPORT MANAGEMENT - 3 hours
Students examine the relationships, goals and missions that are relevant in gaining a general understanding of the sport industry. Topics include the history and evolution of sport management, current trends in the profession, career options and professional development and an introduction into the major areas of the field.

202 EXPLORING INTERNATIONAL BUSINESS - 3 hours
Students explore international business in one or more countries outside the United States.  Topics include international marketing, advertising, manufacturing, distribution, tourism and promotion.  No previous exposure to studying business is required or expected. C-3GC.

231 PRINCIPLES OF MANAGEMENT - 3 hours
Students build upon the basic elements of the management process examined in BUS 111, exploring management in greater depth in the modern organization. Topics include planning, organizing, leading, and controlling, as well as management’s impact on organizational effectiveness, employee productivity and employee satisfaction. Prerequisite: BUS 111.

234 PRINCIPLES OF MARKETING - 3 hours
Students build upon the basic elements of the marketing mix examined in BUS 111, exploring marketing in greater depth in the modern organization. Topics include the development of the marketing plan (products and services, pricing, promotion and distribution), as well as introductions to consumer behavior, market research, market segmentation, business-to-business marketing and the social responsibilities of marketers. Prerequisite: BUS 111.

241 SOCIAL AND ETHICAL ISSUES IN SPORT MANAGEMENT - 3 hours
                                Students examine the psychosocial and ethical factors involved in effective sport management. Topics include leadership, team dynamics, ethical dilemmas and decision making, international sport governance and the intersection between sport management and various social institutions.    

243 SPORT INFORMATION PRACTICES - 3 hours
Students investigate the fundamentals of communicating in a sports environment. Topics include sports information utilizing various media, effective public relations and statistical methods and record keeping.

245  GOVERNANCE AND POLICY IN SPORT MANAGEMENT  - 3 hours
Students examine the organizational structure of a variety of athletic governing bodies. Topics include league structure and decision-making, conferencing of scholastic/intercollegiate athletics and professional sport, Olympic structure, and governing policy development and management. Prerequisite: BUS-117

301 PROMOTION AND ADVERTISING - 3 hours
Students examine the role of advertising in the marketing mix. Topics include all promotional mix elements with an emphasis on advertising; promotion strategies; market segmentation; brand positioning; creativity models; and regulatory, public policy and ethical issues.

309 INTRODUCTION TO SALES - 3hours
Students explore the role of the selling function in the marketing mix. Topics include personal selling theory and practice, business-to-business theory and practice, and an introduction to managing the sales force and designing sales territories. Prerequisite: BUS 234.

310 BUSINESS INFORMATION SYSTEMS - 3 hours
Students examine information systems as well as system development through systems analysis, design and implementation. Topics include business processes, information flows, systems documentation, internal controls and relational database concepts. Prerequisite: BUS 111.

313 BUSINESS LAW I - 3 hours
Students examine the legal environment in which businesses operate. Topics include contracts, sales and introductions to business organizations, employment law and commercial paper. Fall. January. Spring.

317  TECHNOLOGY IN PROFESSIONAL SALES - 3 hours
Students explore sales technology and decision making systems that support achievement of sales representatives’ and managers’ responsibilities. Topics include customer relationship management systems (CRM), time and territory management systems, lead generation and qualification systems, reporting and analytics, and sales force optimization systems. Prerequisite: BUS-309.

322 SALES FORECASTING - 3 hours
Students examine the role of formal statistical techniques in the forecasting of product sales and market demand. Topics include forecasting methods and model selection, forecasting with regression models, forecasting with time-series models and the evaluation of forecast accuracy. Prerequisites: BUS 234; MATH 210.

325 PRINCIPLED LEADERSHIP - 3 hours                                    
Students explore leadership in multiple contexts including business, community, and other organizations.  Topics include styles and traits of both effective and ineffective leaders along with the role of organizational culture in leadership effectiveness.  No previous exposure to studying business is required or expected. C-3RC.

337 RETAIL MANAGEMENT - 3 hours
Students examine the role of retailing, focusing on all channels of omniretailing. Topics include retailing management, inventory management and control, purchasing, promotion, location, and human resource management.

340 HUMAN RESOURCE MANAGEMENT - 3 hours
Students examine the process of managing the people associated with an organization. Topics include employee recruitment, retention and separation; diversity; employee safety and health; salary and benefits administration; and unionization. Prerequisite: BUS 111.

350 ORGANIZATIONAL BEHAVIOR - 3 hours
Students explore the complex and dynamic organizational society in which the professional manager operates. Topics include the role of the individual in an organizational culture, job and organizational design and organizational change. Prerequisite: BUS 111.

361 SPORT FINANCE - 3 hours
Students examine financial and managerial accounting concepts necessary to be financially literate in the business of sport. Topics include corporate annual reports, budget planning, common ratios and financing of sport organizations. Prerequisite: BUS-111  

363 MARKETING AND SPONSORSHIP IN SPORT - 3 hours
Students examine principles of marketing and sponsorship related to the sport and fitness industry including professional sports, corporate fitness, college/high school athletics, clubs and resorts. Topics include sport consumer behavior, market segmentation, applying marketing mix concepts, creating marketing plans and creating sponsorship packages. Prerequisite: BUS-111 

365 SPORT LAW - 3 hours

Students examine the legal concepts related to sport and physical activity. Topics include participation and eligibility issues, constitutional due process, Title IX and related administrative law, facility and employment contracts, and tort law applications to participants and spectators. Prerequisite: BUS-111

367 SPORT FOR DEVELOPMENT - 3 hours
Students examine how sport can be used as a catalyst for development and social change. Topics include the sociocultural impact of sport, sport as an intervention tool, grassroots and global programs using sport as a social change agent, ethical and environmental practices in sport management and effective program development.

369 EVENT AND FACILITY MANAGEMENT -  3 hours
Students examine the multi-faceted nature of event and facility planning, organizing and management. Topics include strategic planning in event and facility development, financing and revenue generation, event and facility operations and evaluation. Prior completion of BUS 363 preferred. Prerequisite: BUS-117

371 INTERNATIONAL SPORT GOVERNANCE - 3 hours
Students examine international issues in sport governance and business. Topics include the interaction between sport and culture, various practices in event and facility management and an international understanding of the sports industry. This is a travel course that will be taught outside the United States. C-3GC.

414 BUSINESS LAW II - 3 hours

Students continue the examination of the legal environment in which businesses operate.  Topics include business organizations, agency, debtor/creditor relations, secured transactions, and securities law. Prerequisite: BUS 313. 

420 MARKETING RESEARCH - 4 hours
Students examine the use of research as a basis for marketing decision making. Topics include sources of marketing information; sampling; design of surveys and experiments; forecasting; and methods of analyzing, interpreting and using data. Prerequisites: BUS 234; MATH 210.

425 STRATEGIC MANAGEMENT IN SPORT - 3 hours
Students examine strategic management issues in the sport business industry. Topics include management functions within sport, policy development, effective organizational leadership and decision making, corporate social responsibility and organizational change. Prerequisite: BUS-117, 363.

435 INTERNSHIP - 0-12 hours
This course option grants academic credit for a supervised professional experience designed to give students experience in their fields of study. Evaluation of the experience is provided by the student, the student’s supervisor in the internship and a Manchester University supervising instructor. This course may be repeated for a maximum of 12 hours of credit. Prerequisite: Approval of the department’s Internship Committee. Grading is P/NP.

445 MARKETING MANAGEMENT- 3 hours
Students examine all elements of the marketing mix and develop a marketing plan for a product or service. Topics include new product and service development, pricing, promotion, segmentation, customer relationship management and Internet marketing. Prerequisite: BUS 234

447 OPERATIONS MANAGEMENT - 4 hours
Students examine the processes by which land, labor and capital are transformed into goods and services. Topics include forecasting, inventory management, quality management, design of work systems, location planning, facilities layout and waiting lines. Prerequisites: BUS 111; MATH 210.

448 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT - 3 hours
Students examine issues unique to establishing and operating small businesses. Topics include entrepreneurial behavior, starting or acquiring a small business, financing a new business, developing a business plan and using strategic planning tools in a small business. Prerequisite: BUS 111.

451 SALES AND ENTREPRENEURSHIP - 4 hours
Students explore the intersection between the sales function and the small business start-up and the differences between selling an established product or service and selling in the start-up context.  Topics include selling to multiple audiences (e.g., investors, customers, government) and moving others to believe in the entrepreneur and in her or his vision for the future. Prerequisite: BUS 309.

453 SALES MANAGEMENT - 3 hours
Students explore sales technology along with the responsibilities of sales executives and field sales managers. Topics include CRM; time and territory management; sales presentations; and sales force design, recruiting, training, motivation, compensation and evaluation. Prerequisite: BUS 309.

474 CASE STUDIES IN BUSINESS (W) - 3 hours
Using the case method, students in this capstone course synthesize the materials examined in the other courses required in their majors. Students hone critical thinking as well as oral and written presentation skills in the context of analyzing unstructured business problems. Prerequisites: senior status; BUS 111, 313; FIN 333. Spring.

380 or 480 SPECIAL PROBLEMS - 1-4 hours
A student who has demonstrated ability to work independently may propose a course and pursue it with a qualified and willing professor. The department chair and college dean also must approve.  A set of guidelines is available at the Office of the Registrar.

385 or 485 SEMINAR - 1-4 hours
An in-depth consideration of a significant scholarly problem or issue. Students pursue a supervised, independent inquiry on an aspect of the topic and exchange results through reports and discussion.

Courses FIN

204 FINANCIAL RESPONSIBILITY - 3 hours
Students examine their roles in contributing to a financially responsible society and how various parties can impact the financial health of society at large. Topics include establishing and improving credit, using debt wisely, banking, personal budgeting, asset protection, tax management, long-term financial planning for retirement and education and institutional approaches to financial management. C-3RC.

333 PRINCIPLES OF FINANCE - 3 hours
Students examine the principles of corporate financial management. Topics include financial management overview, cash flows, taxes, financial statement analysis and forecasting, financial markets and institutions, interest rates, risk and rates of return and bond and stock valuation. Prerequisite: ACCT 212. Fall. Spring.

335 CORPORATE FINANCE - 3 hours
Students continue the examination of the principles of corporate financial management. Topics include cost of capital, capital budgeting, capital structure, dividend policy, hybrid financing and risk management. Prerequisite: FIN 333.

340 INVESTMENT MANAGEMENT - 3 hours
Students examine long- and short-term objectives of investment strategies, focusing on wealth accumulation. Topics include investment in stocks, bonds, mutual funds options and futures. Prerequisite: FIN 333.

455 EQUITY ANALYSIS AND VALUATION - 3 hours
Students use contemporary methods to analyze specific industries and securities. Topics include fundamental and technical approaches to security analysis, concepts of risk evaluation and portfolio theory and management. Prerequisite: FIN 335.

475 INTERNSHIP - 0-12 hours
This course option grants academic credit for a supervised professional experience designed to give students experience in their fields of study. Evaluation of the experience is provided by the student, the student’s supervisor in the internship and a Manchester University supervising instructor. This course may be repeated for a maximum of 12 hours credit. Prerequisite: approval of the department’s Internship Committee. Grading is P/NP/

380 or 480 SPECIAL PROBLEMS - 1-4 hours
A student who has demonstrated ability to work independently may propose a course and pursue it with a qualified and willing professor. The department chair and college dean also must approve.  A set of guidelines is available at the Office of the Registrar.

385 or 485 SEMINAR - 1-4 hours
An in-depth consideration of a significant scholarly problem or issue. Students pursue a supervised, independent inquiry on an aspect of the topic and exchange results through reports and discussion.

Courses NPM

201 PRINCIPLES OF NONPROFIT MANAGEMENT - 3 hours
Students examine the historical and cultural traditions in the United States which foster the growth of the third sector, the unique perspectives of management as they relate to nonprofit organizations and the focus of nonprofit activities. Topics include the scope, impact, methods and diversity of mission-based organizations, the management of volunteers and donors and the social values associated with the nonprofit sector.

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