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Manchester University offers the “very finest in digital marketing” in its use of Pinterest and videos, according to Greater Fort Wayne Business Weekly.
Will Patch, associate director for admissions operations and social media coordinator, accepted two top regional awards from the publication that serves northeast Indiana. Manchester’s Pinterest and integrated use of video, primarily through YouTube, were developed in-house and competed with companies across the region.
MU, which has about 1,500 students, has become a world leader among universities on Pinterest. As of the end of June, it had about 243,000 followers.
It got more followers than any university in the world by engaging those who use Pinterest – not just with the photos you expect to see, but with content that speaks to its users. They want to know how to get scholarships, use their study time wisely and decorate their residence hall rooms. They also want to learn more about their classmates and see what it’s like to study abroad.
“Forget about the marketing jargon,” Patch says, “Social media is a dialogue not a monologue.”
The University works to engage people where they are, with 13 social media platforms tailored specifically for those who use them. For example, prospective students are more likely to use Twitter and Instagram, while parents and alumni are more likely to use Facebook.
The University’s use of videos by Clay Lomneth, photographer and videographer, also got top marks in the region. The videos chronicle the life of Manchester, from move-in day to graduation and beyond.
The Business Weekly Digital Marketing Award 2015 winners were chosen from among more than 130 entries.
“We were blown away by not only the number, but the caliber of the entries. They were really all quite remarkable,” said Terry Ward, CEO of KPC Media Group, publisher of Greater Fort Wayne Business Weekly. “The skill and creativity was incredibly impressive which tell us the businesses in this community know the value of digital marketing and invest significant resources in making sure it is effective and of the highest quality.”
June 30, 2015