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Disneyland is celebrating its 60th anniversary, and CNN went to the experts to find out how Walt Disney’s parks grew and thrived.
One of those experts is Manchester University sociology Professor Robert Pettit, who teaches a three-week winter course, "Disney and American Culture," that includes a Disney World site visit.
This is no "Mickey Mouse" course, but rather a challenging academic exploration of our society's values and social structures.
"What made Disneyland unique and transformative was its structuring of the park experience with Disney stories and characters – the first and still most effective use of immersive 'theming,' " Pettit told CNN.
"Park 'guests' – not customers – entered Walt's imagination in 3D space and surround sound, totally enveloped in the Disney universe they had loved on the movie screen. There was nothing else quite like it, and folks had to travel to Anaheim to get that experience. And they did, by the droves," Pettit said.
To read the full story: http://www.cnn.com/2015/07/16/travel/disneyland-60th-anniversary-feat/
It was picked up by more than 400 news outlets.
Manchester University, with campuses in North Manchester and Fort Wayne, Ind., offers more than 60 areas of academic study to nearly 1,500 students in undergraduate programs, a Master of Athletic Training and a four-year professional Doctor of Pharmacy. Learn more about the private, northern Indiana school at www.manchester.edu.
June 21, 2015