Education & Social Sciences

Communication Studies

Digital Media

digital-media

Digital Media students create and interpret messages that are part of our increasingly interconnected world, and gain experience with the tools of that world. Students use audio, video, animation and text in ways that demonstrate their ability and conviction.

Digital Media is concerned with the combinations of images, sounds and words that fill our digital devices and lives, and how we can create digital content that meets our professional, civic and entertainment needs. Digital media students create websites, podcasts, smartphone apps, documentary videos and YouTube content. They are also the driving force behind Spartan Stream, Manchester University’s digital streaming and on-demand service.

Careers in Digital Media
  • Media Producer
  • Media Buyer
  • Media Planner
  • Broadcaster
  • Sportscaster
  • News Anchor
  • Graphic Artist
  • Photojournalist
  • Videojournalist
  • Social Media Analyst
  • Social Media Manager
  • Advertiser
  • Video Game Designer
  • Digital Video Editor
  • Web Developer
  • Digital Marketing Coordinator
Why Manchester?

The Digital Media major blends professional “must have” courses with elective courses that allow you to customize your study. You’ll use the Digital Editing Center, which is outfitted with cutting-edge media production equipment, including software such as Adobe Premiere and Final Cut Pro, Canon cameras, Zoom audio recorders, Huion drawing pads, LS lighting kits and Apple TV. You’ll also post your work on Spartan Stream, where it can be accessed by the campus community, potential employers and business partners.

Courses in Digital Media

ART 221 DIGITAL PHOTOGRAPHY - 3 hours
An introduction to the principles, vocabulary and techniques of photography. Students will learn to use the functions of their cameras and explore a range of digital editing, from subtle improvements to major alterations. Open to all majors, no photography experience needed. A personal digital camera is required.

ART 261 GRAPHIC DESIGN - 3 hours
An introduction to the broad field of graphic design. This course will include visual problem-solving, typography and layout using industry-standard software, such as Adobe products, and will culminate in client-based projects. Lab fee required.

COMM 130 MEDIA LITERACY - 3 hours
Media analysis, interpretation and creation. Topics include media literacy, effects, audiences, economics, history, narrative structures and forms. Projects are designed to increase students’ media literacy and introduce media production tools. Fall.

COMM 232 NEW MEDIA - 3 hours
Introduces the forms, narrative structures and cultural implications of digital media. Students learn of fundamental phenomena, such as interactivity, convergence, transmedia and fan cultures, and they apply what they learn to a transmedia storytelling project.  

COMM 234 INTRODUCTION TO SOCIAL MEDIA - 3 hours
This course encourages hands-on familiarity with current social media platforms, explores the history of social media and discusses ethical considerations for social media use. Prerequisite: COMM 110.

COMM 235 COMMUNITY PODCASTING - 3 hours
Students use microphones, digital audio files, audio production software and the Spartan Stream production facilities to tell stories that are relevant to the North Manchester community. Students record and edit stories and then create Spartan Stream channels for them. Lectures include formal instruction on equipment usage, audio composition and the role of podcasting in communities.

COMM 240 PROFESSIONAL COMMUNICATION - 3 hours
A study of, and hands-on experience with, professional presentations, interviews and negotiations. Course content will emphasize strategies, technology issues, verbal and nonverbal communication, roles and ethics.

COMM 336 VIDEO GAMES AND VIRTUAL IDENTITIES - 3 hours
A study of the convergence of media and rhetoric in video games. Students learn how to analyze video games as cultural artifacts, as configurations of distinct but interlocking units of meaning. Lectures emphasize the interactivity, rhetoric and cultural implications of this emergent medium. Assignments include theoretical analyses and a presentation on contemporary issues.

COMM 432 GUERRILLA JOURNALISM - 3 hours
At the intersection of professional media production and political activism, guerrilla journalists use cameras, microphones and post-production editing to craft media processes. Students form production teams, produce audio and video projects and upload these projects to Spartan Stream. Activities include formal instruction on equipment usage, video composition, distribution strategies and the role of guerrilla journalism in civic activism. Prerequisites: COMM 232.