Arthur L. Gilbert College of Business

Marketing

Program Opportunities

  • Major in Marketing

Overview

As a marketing major, you’ll dive into project-based learning experiences that prepare you for a wide range of entry-level jobs in this dynamic field. You might conduct marketing research for real-world clients such as Welch Packaging in Elkhart, IN., or you might develop an advertising plan for Fort Wayne’s professional basketball team, the Mad Ants. These projects will prepare you to become a marketing coordinator, an assistant product manager, or a marketing specialist, to name a few.

Program Highlights

  • Recent marketing graduates are working for companies such as Winnebago Industries, Fort Wayne Newspapers, Beeman Marketing, and Welch Packaging.
  • In 2013, the Marketing Research class divided into teams, each using different research methods to address the same question, “Why don’t people garden?” At the end of the semester, the students presented their findings to the National Garden Bureau and the results were published in Grower Talks, the premier magazine of the horticulture industry.
  • In the capstone course Case Studies in Business, required of all majors in the College, students organize and operate a business for a semester and then donate their earnings to a nonprofit of their choosing. Manchester business students have donated more than $107,000 and over 9,100 hours of service to various nonprofit organizations.

Successful Graduates

  • Cassy Dibley ’17 served as an Executive Cabinet Member for the College of Business Club, and she also played tennis at MU.She accepted a position as a marketing administrator at Winnebago Industries in Middlebury, IN.
  • Colin Singer ’17 played soccer at Manchester and accepted a position as a marketing assistant at Beeman Marketing in Williamston, MI.
  • Zach Stiers ’18 completed a marketing internship with Rochester Homes in Rochester, IN, and it turned into a full-time job.He is now the company’s marketing assistant.
  • Carissa Comstock ’19 served as the director of the College of Business Club’s Event Planning Committee, and she accepted a position as an associate sales consultant at Do It Best, Corp. in Fort Wayne.

College Factual Marketing
Ranked #1 Marketing Program in Indiana by College Factual