Business

Marketing

Program Opportunities
  • Major in Marketing
Overview

As a marketing major, you’ll dive into project-based learning experiences that prepare you for a wide range of entry-level jobs in this dynamic field. You might conduct marketing research for real-world clients such as Welch Packaging in Elkhart, IN., or you might develop an advertising plan for Fort Wayne’s professional basketball team, the Mad Ants. These projects will prepare you to become a marketing coordinator, an assistant product manager, or a marketing specialist, to name a few.

Program Highlights
  • Recent marketing graduates are working for companies such as Welch Packaging, Micros Focus, Signature Graphics, and Medxcel.
  • In 2013, the Marketing Research class divided into teams, each using different research methods to address the same question, “Why don’t people garden?” At the end of the semester, the students presented their findings to the National Garden Bureau and the results were published in Grower Talks, the premier magazine of the horticulture industry.
  • In the capstone course Case Studies in Business, required of all majors in the College, students organize and operate a business for a semester and then donate their earnings to a nonprofit of their choosing. Manchester business students have donated more than $94,000 and over 7,600 hours of service to various nonprofit organizations.
Successful Graduates
  • Katy Konik ’13 earned a double major in marketing and management and served as president of the now College of Business Club. She also led the Case Studies in Business project that earned more money than any previous class. She works as the marketing coordinator for Hampton, Lenzini, and Renwick, Inc., a civil engineering firm in Elgin, Ill.
  • Felicia Grossman ’14 earned majors in both marketing and management and is now a project ambassador for Kinetic Channel Marketing in Fort Wayne, IN.
  • Laura Gladfelter ’14 completed an internship with Chicago’s Department of Cultural Affairs and Special Events in fashion marketing and later accepted a position as a brand manager for Alison and Ivy in Chicago.
  • Cheryl Driver ’15 joined Sky Zone Charleston (South Carolina) as a marketing manager shortly after graduation.