Business

Marketing

Program Opportunities
  • Major in Marketing
Overview

As a marketing major, you’ll dive into project-based learning experiences that prepare you for a wide range of entry-level jobs in this dynamic field. You might conduct marketing research for real-world clients such as Welch Packaging in Elkhart, IN., or you might develop an advertising plan for Fort Wayne’s professional basketball team, the Mad Ants. These projects will prepare you to become a marketing coordinator, an assistant product manager, or a marketing specialist, to name a few.

Program Highlights
  • Recent marketing graduates are working for companies such as Welch Packaging, Micros Focus, Signature Graphics, and Medxcel.
  • In 2013, the Marketing Research class divided into teams, each using different research methods to address the same question, “Why don’t people garden?” At the end of the semester, the students presented their findings to the National Garden Bureau and the results were published in Grower Talks, the premier magazine of the horticulture industry.
  • In the capstone course Case Studies in Business, required of all majors in the College, students organize and operate a business for a semester and then donate their earnings to a nonprofit of their choosing. Manchester business students have donated more than $99,600 and over 8,600 hours of service to various nonprofit organizations.
Successful Graduates
  • Felicia Grossman ’14 earned majors in both marketing and management and is now a project ambassador for Kinetic Channel Marketing in Fort Wayne, IN.
  • Laura Gladfelter ’14 completed an internship with Chicago’s Department of Cultural Affairs and Special Events in fashion marketing and later accepted a position as a brand manager for Alison and Ivy in Chicago.
  • Cheryl Driver ’15 joined Sky Zone Charleston (South Carolina) as a marketing manager shortly after graduation.
  • Allison Rowe ’16, a double major in marketing and business management who also played soccer while at Manchester, joined Claiente in Fort Wayne, IN as a marketing coordinator.
  • Rebekah Rich ’17, a double major in marketing and finance, also earned a double minor in physics and mathematics.  Rebekah was the president of the 2017 capstone Case Studies in Business project, Joe for Joe, which earned over $5,300 and donated that money to the Wounded Warrior Project.  Rebekah is a market and product research coordinator at Dometic Corporation in Elkhart, IN.