Arthur L. Gilbert College of Business

Marketing

Program Opportunities

  • Major in Marketing

Overview

As a marketing major, you’ll dive into project-based learning experiences that prepare you for a wide range of entry-level jobs in this dynamic field. You might conduct marketing research for real-world clients such as Welch Packaging in Elkhart, IN., or you might develop an advertising plan for Fort Wayne’s professional basketball team, the Mad Ants. These projects will prepare you to become a marketing coordinator, an assistant product manager, or a marketing specialist, to name a few.

Program Highlights

  • Recent marketing graduates are working for companies such as Winnebago Industries, Fort Wayne Newspapers, Beeman Marketing, and Welch Packaging.
  • Each year students in the Marketing Research course perform research for real business clients; in recent years, clients have included Everence Financial, the Honeywell Foundation, and Walmart.
  • In the capstone course Case Studies in Business, required of all majors in the College, students organize and operate a business for a semester and then donate their earnings to a nonprofit of their choosing. Manchester business students have donated more than $114,000 and over 9,500 hours of service to various nonprofit organizations.

Successful Graduates

  • Zach Stiers ’18 completed a marketing internship with Rochester Homes in Rochester, IN, and it turned into a full-time job.  He is now the company’s marketing assistant.
  • Carissa Comstock ’19 served as the director of the College of Business Club’s Event Planning Committee, and she accepted a position as an associate sales consultant at Do It Best, Corp. in Fort Wayne.
  • Dakota Stanichuk ’19, a volleyball player and secretary of the College of Business Club, joined United Shore in Pontiac, MI as an account executive.
  • Max Baker ’20 is pursuing a master’s in marketing at Purdue’s Krannert School of Management, along with his brother, Alex Baker ’20.
  • Nick Melero ’20, president of the College of Business Club, accepted a position as an account manager with Nolan Transportation Group in Troy, MI.
  • Kaitlynn Still ’20, completed an internship with the Honeywell Center in Wabash, IN, which led to a full-time position as the organization’s digital marketing coordinator.
  • MacKenzie Rooks ’21 played volleyball for four years and was president of the senior capstone project in the Case Studies course.   She served as director of the College of Business Club’s Marketing Committee and as director of the College’s ambassadors.  She joined Annie’s Publishing in Fort Wayne as an e-mail marketing associate.
  • Max Bridgewater ’21 earned a double major in marketing and business management and received the Outstanding Marketing Major award.  He played baseball at Manchester and served as director of the College of Business Club’s Event Planning Committee.  Following graduation, he accepted a position with Rise Interactive in Chicago as a marketing consultant.  
  • Charlie Peterson ’22 earned a double major in marketing and business management, and he served on the executive cabinet of the College of Business Club.Charlie joined GEICO in Indianapolis, IN as part of the company’s management development program.

College Factual Marketing
Ranked #1 Marketing Program in Indiana by College Factual



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