Arthur L. Gilbert College of Business

Sport Management

Sport management

Program Opportunities

  • Major in Sport Management


The business of sport is a multi-billion dollar industry, generating a need for people who can operate, manage and staff various opportunities in sports and recreation. In sport management, you’ll explore business, finance, legal issues, and event and facility management. Through academics and field experience, you’ll develop leadership skills, too.

Program Highlights

  • Students complete internships in a wide variety of settings including major and minor league sports teams, Division I colleges and universities, the NCAA, sport and fitness facilities, the Iditarod dog sled race, sport sales, and sports information and media.
  • Students at Manchester University get hands-on experience through projects and events in and out of the classroom, working with campus intramurals and Fort Wayne’s professional basketball team, the Mad Ants. Through numerous professional development activities, students network with industry professionals.
  • Several sport management students have completed sport management experiences abroad. The program has an international course that takes students to Ireland and England and another that visits Greece and Italy.
  • In the capstone course Case Studies in Business, required of all majors in the College of Business, students organize and operate a business for a semester and then donate their earnings to a nonprofit of their choosing. Manchester business students have donated more than $107,000 and over 9,100 hours of service to various nonprofit organizations.

Successful Graduates

  • Ashlea Nash ’15 earned a double major in sport management and communication studies, and she pitched for the MU softball team.  She is now the assistant director of the Central Region for Little League Baseball & Softball.
  • Cole Kellogg ’16 earned majors in both sport management and marketing and is a group sales associate with the Orlando City Soccer Club, where he also completed an internship.
  • Mackenzie Mance ’16 accepted an opportunity to complete a post-graduate internship at the University of Florida in Gainesville where she assisted with ticket operations, including season, single, and post-season sales.
  • Andrew Coe ’17 is pursuing a master’s in sport administration at the University of Northern Colorado in Greeley, CO.
  • Tailur Szarenski ’17 took advantage of the opportunity to expand his skill set and knowledge base to include professional sales and earned himself a position as is an inside sales consultant for the NBA’s Detroit Pistons.
  • Blake Moore ’18 served as the president of the College of Business Club and earned a position as a sport information graduate assistant at Bowling Green State University, where he is pursuing a master’s degree in sport administration.
  • Storm Shortt ’19, a double major in marketing and sport management and the recipient of the Outstanding Sport Management Major award, followed his family’s passion for all things Disney and is working in Disney’s College Program in Orlando.