Sport Management

Sport management
Program Opportunities
  • Major in Sport Management

The business of sport is a multi-billion dollar industry, generating a need for people who can operate, manage and staff various opportunities in sports and recreation. In sport management study, you’ll explore business, finance, legal issues, and event and facility management. Through academics and field experience, you’ll develop leadership skills, too. The sport management major at Manchester offers two tracks. In the business track, you’ll learn about advertising, sales, organizational behavior and marketing in preparation for work in a team’s front office, the sporting goods industry or athletic administration. Through the communication track, you’ll explore sports information, and public and media relations, preparing you to work in sport communications and journalism.

Program Highlights
  • Students complete internships in a wide variety of settings including major and minor league sports teams, Division I colleges and universities, the NCAA, sport and fitness facilities, the Iditarod dog sled race, sport sales, and sports information and media.
  • Students at Manchester University get hands-on experience through projects and events in and out of the classroom, working with campus intramurals and Fort Wayne’s professional basketball team, the Mad Ants. Through numerous professional development activities, students network with industry professionals.
  • Several sport management students have completed sport management experiences abroad. The program has an international course that takes students to Ireland and England.
Successful Graduates
  • Katrin Muser ’14, who came to Manchester from Germany, accepted a position as the events coordinator with the German-American Chamber of Commerce in Atlanta, Ga., where she organizes social and professional networking events for companies in the area.
  • Sean Liedtky ’15 accepted a position as the director of operations for the Green Bay Bullfrogs in Green Bay, WI.
  • Justin Miller ’15 is a sales, marketing, and sponsorship consultant with the D1 Consulting Group in Naperville, IL.
  • Nick Tirro ’15 is a play-by-play commentator and director of media relations for the Wisconsin Rapids Rafters in Wisconsin Rapids, WI.
  • Cole Kellogg ’16 earned majors in both sport management and marketing and is a group sales associate with the Orlando City Soccer Club, where he also completed an internship.
  • Mackenzie Mance ’16 accepted an opportunity to complete a post-graduate internship at the University of Florida in Gainesville where she will assist with ticket operations, including season, single, and post-season sales.