Marketing
The Bachelor of Science in Marketing at Manchester University offers a comprehensive curriculum that blends foundational business principles with specialized marketing strategies. As an MU marketing major, you’ll engage in real-world marketing research, gain hands-on experience and develop critical skills that are highly valued in a competitive job market.
Build Versatile Expertise With a Career-Focused Marketing Degree
Our marketing degree program emphasizes innovation, ethical practices and strategic thinking, with experiential learning that prepares you to tackle challenges in a wide range of marketing careers. You’ll learn the nuts and bolts of marketing, including social media management, content generation and the creative process behind ad campaigns.
Manchester marketing graduates, recognized for their adaptability and strategic problem-solving skills, successfully navigate various roles, from digital marketing to brand management. With our major in marketing, you’ll benefit from professional development opportunities, faculty mentorship and a supportive network of peers and professionals throughout your marketing career.
Our MBA 3+1 program enables students to earn a bachelor’s and master’s degree in four years with 120 credits earned during their undergraduate studies and an additional 30 credits earned within the MBA Management Track Program.
Program Information:
Major | BS
- 51 Credit Hours
Certificate
- 9 Credit Hours
Location
- North Manchester
- Online
Collin Eastman, Marketing, Class of 2025
Why Choose MU for Marketing?
Real World Research
Learn On The Job
Experienced Faculty
MBA 3+1
The MBA Program is an integrated 3+1 program. You can enroll simultaneously in both undergraduate and master’s level management coursework, which will allow you to earn bachelor’s and master’s degrees in four years instead of the traditional five. The management track is open to those with bachelor’s degrees in any major.
What You Can Do with Your Marketing Degree
Marketing Coordinator
Organizes campaigns, analyzes data, and supports promotional efforts.
Social Media Manager
Develops content, manages platforms, and engages online communities.
Market Research Analyst
Studies consumer behavior to inform marketing strategies.
Brand Manager
Oversees brand image, ensuring consistency across all channels.
Cassy Dibley, Marketing
Average Starting Salary for Marketing Degree Holders
Marketing professionals often earn competitive salaries, reflecting the value and demand for their expertise. According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers earn a median annual salary of $156,580, while market research analysts earn a median annual salary of $74,680. These figures far outpace the national average for all occupations, highlighting the promising and in-demand opportunities available to MU marketing graduates.
Career Outlook for Marketing Majors
Careers in marketing offer a bright outlook, with employment expected to increase significantly in the coming years. According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are projected to grow 6% over the next decade, faster than the average for all occupations. Additionally, market research analyst jobs are projected to grow 13% by 2032, much faster than the average. These roles, along with opportunities in brand management and sales, offer promising career prospects for our marketing graduates.
How the Marketing Program Supports Your Growth
Classes
Our marketing degree features a robust curriculum that combines essential business and marketing courses, providing a comprehensive understanding of the field. The core courses offer a strong foundation in business principles, while the major-specific courses focus on specialized marketing strategies and techniques.
In addition to our marketing research course, which prepares you to gather and analyze data effectively, you’ll take classes in marketing principles, advertising and promotion, retail and marketing management, and graphic design.
Marketing degree students must also complete an internship and participate in a senior capstone project, which allows them to apply what they’ve learned in real-world scenarios.
Accreditation
Manchester University is fully accredited by the Higher Learning Commission.
Get Started
Take the next step toward earning your degree. We have the resources to help you get started.
MBA 3+1 Program
Our Master of Business Administration 3+1 Program
The MBA Program is an integrated 3+1 program. You can enroll simultaneously in both undergraduate and master’s level courses, which will allow you to earn bachelor’s and master’s degrees in four years instead of the traditional five. Highlights include a mandatory internship and courses in data analytics and advanced business information systems.
Student Groups
The College of Business Club (CBC) is designed to provide members with opportunities to develop leadership experiences; to provide exposure to business professions through presentations from guest speakers, both inside and outside the classroom; to provide a social organization for students to develop relationships with their peers as well as with prospective business partners and employers; and to relate what is learned in the classroom to the business world. Students are eligible to join CBC immediately upon entering Manchester University, and the Club provides numerous opportunities for students to get involved. A number of committees exist within the Club that provide interested students with many leadership opportunities.
Certificate in Marketing
Manchester University offers a Certificate in Marketing designed to enhance your business acumen and marketability. This certificate is ideal for students pursuing a degree in business or related fields, as well as professionals seeking to bolster their marketing credentials.
Meet the Faculty
Jenny Simmers
Howard and Myra Brembeck Professor of Business and Professor of Accounting
Joe Messer
Mark E. Johnston Professor of Entrepreneurship and Director of Entrepreneurial Studies Program
Beth Driscoll
Associate Professor of Marketing and Management
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FAQs About Manchester University’s Marketing Degree
What can I do with a marketing degree from Manchester?
Can I pair marketing with another major or minor?
Are there hands-on learning opportunities?
Will I get help finding internships or jobs?
Marketing Learning Outcomes
Program Learning Outcomes
1. Students will demonstrate that they possess the core business knowledge generally expected of all business students and the depth of knowledge generally expected of students in their particular major or minor areas of study.
Student Learning Outcomes:
- Students will demonstrate a comprehensive understanding of fundamental business principles, including accounting, finance, marketing, and management.
- Students will apply specialized knowledge in their major or minor areas of study to practical and real-world scenarios.
2. Students will demonstrate the ability to apply the knowledge and skills they have acquired.
Student Learning Outcomes:
- Students will gain hands-on experience, allowing them to apply their academic knowledge in professional settings and develop practical skills that are essential for their career.
- Students will demonstrate their ability to apply business concepts to real-world situations, thereby bridging the gap between theoretical knowledge and practical application.
3. Students will demonstrate the ability to think critically and to communicate effectively.
Student Learning Outcomes:
- Students will demonstrate the ability to think critically by identifying, analyzing, and resolving unstructured business problems, and by making evidence-based decisions.
- Students will demonstrate the ability to communicate effectively, both orally and in writing.
Non-Discrimination in the Admission Process
Manchester University is committed to non-discrimination in campus life. The University does not discriminate on the basis of national origin, ancestry, race, color, age, sex, gender identity or expression, sexual orientation, familial status, religion, disability or veteran status in admissions or any area of campus life, including its educational programs, scholarships and loan awards, residence life programs, athletic programs, extracurricular programs, promotion and tenure policies and practice, and alumni affairs.
Manchester University is committed to carry out the provisions of Section 504 of the Rehabilitation Act of 1973 and the Americans With Disabilities Act, which provide for accessibility of University programs to the physically disabled.