Brand Toolkit
Recognizable & Authentic
Manchester University strives to achieve a brand that is recognizable and authentic, and that evokes a positive emotional response from those who encounter it. As a means to accomplish this end, we’ve created a brand platform and brand standards by which to guide our communications with consistency in design and messaging.
Being effective brand ambassadors is the responsibility of all Manchester staff, faculty and students. This brand toolkit contains the resources to competently create communications to market University events and services in a manner that aligns with our brand standards.
The toolkit is designed to provide resources for those who want to add their own creative touch to their marketing materials. Remember, however, when it’s appropriate to seek guidance or approval from the University’s Office of Marketing.
Toolkit Resources
Brand Standards
The Manchester Style
Athletic Identity Standards
Design Elements
Manchester Logos
Color Palette
Fonts
Photography & Video
Social Media Computing Policy/Guidlines
In general, the University views social networking sites (e.g., Facebook, Twitter), personal web sites and weblogs (blogs) positively and respects the right of employees to use them as a medium of self-expression. If an employee chooses to identify themselves as an employee of Manchester University on such internet venues, some readers of such websites or blogs may view the employee as a representative or spokesperson of the University. In light of this possibility, the University requires that employees observe the following guidelines when referring to the University, its programs or activities, its students, and/or other employees, in a blog or on a website.
- Be aware that your online actions captured via images, posts, or comments can reflect on Manchester University. Accordingly, social media pages and/or blogs may be reviewed from time to time by University personnel.
- Be respectful to the University, other employees, students, and your audience.
- Do not use obscenities, profanity, ethnic slurs, or vulgar language. Show proper consideration for others’ privacy and for topics that may be inflammatory, such as politics and religion.
- Do not allow social media activities to interfere with work commitments. Refer to the ITS Acceptable Use Policy.
- Make your writing clear that you are speaking for yourself and not on behalf of the University. Personal blogs should have clear disclaimers that the views expressed by the blog author are the author’s alone and do not represent the views of Manchester University. Be clear and write in first person.
- Information published on your blog(s) should comply with the University’s Ethical Business Practices/Conflicts of Interest Policy as well as its confidentiality and other policies. This also applies to comments posted on other blogs, forums, and social networking sites.
- University logos and trademarks may not be used without written consent.
- Respect intellectual property laws, and reference or cite sources appropriately. The absence of, or lack of explicit reference to a specific site does not limit the applicability of this policy. Where no policy or guidelines exist, employees should use their professional judgment and take the most prudent action possible. Consult with your supervisor or vice president if you are uncertain.
