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Sports Communication

Sports Communication is an interdisciplinary field combining elements of communication studies, journalism, public relations, and sports management. Students enrolled in MU’s Sports Communication Minor will gain skills in media literacy, public relations, media production, sports broadcasting that will be enhanced with unique internship opportunities.

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Sports Communication Minor

A minor in sports communication gives you insight into communication studies with an emphasis from the perspective of athletics.

Course Catalog

Program Information:

Minor

  • 18-21 Credit Hours

Location

  • North Manchester

Why Choose MU for Sports Communication?

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Sports Communication Skills

Learn how to craft engaging sports narratives, manage media relations, and promote teams, athletes, and events across digital and traditional platforms through courses in Public Relations, Digital Storytelling and Sports Media.

Hands-On Experience

Gain real-world experience through internships, live sports coverage, and collaborations with Manchester’s Sports Information Director, preparing you for careers in sports media, PR, or marketing.

Career Versatility in the Sports Industry

Whether in broadcasting, sports marketing, journalism, or corporate communications, this minor equips students with specialized skills that make them stand out in the competitive sports industry.

What You Can Do with Your Sports Communication Minor

Sports Information Director

Manages media relations, game statistics, and communications for college or professional sports teams.

Public Relations Specialist

Handles press releases, media coverage, and brand messaging for teams or athletic organizations.

Social Media Manager

Creates and manages digital content, engages fans, and builds an online presence for teams, leagues, or athletes.

Event Coordinator

Plans and executes sports-related events, including tournaments, sponsorships, and fan engagement experiences.

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Courses in Sports Communication

COMM-130       Media Literacy
COMM-232       Digital Storytelling I
COMM-260       Introduction to Public Relations
COMM-364       Producing for the Internet
COMM-337       Sports Media

COMM-375       Internship in Communication Studies OR
BUS-435            Internship Practicum

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Non-Discrimination in the Admission Process

Manchester University is committed to non-discrimination in campus life. The University does not discriminate on the basis of national origin, ancestry, race, color, age, sex, gender identity or expression, sexual orientation, familial status, religion, disability or veteran status in admissions or any area of campus life, including its educational programs, scholarships and loan awards, residence life programs, athletic programs, extracurricular programs, promotion and tenure policies and practice, and alumni affairs.

Manchester University is committed to carry out the provisions of Section 504 of the Rehabilitation Act of 1973 and the Americans With Disabilities Act, which provide for accessibility of University programs to the physically disabled.