Arthur L. Gilbert College of Business

Esports Management


Program Opportunities

  • Minor in Esports Management


The global esports industry is forecast to grow exponentially over the next eight years at 21.9 percent, with annual revenue of $12 billion. The business of esports is a complex ecosystem that will require diverse business-trained professionals with the knowledge and skills needed to lead in all facets of the industry, including marketing, talent management, publishing, financial planning, coaching and more.

Manchester’s minor in esports management explores the diverse career opportunities in esports and provides a breadth of knowledge and understanding of the esports ecosystem so that students will be able to identify their areas of interest and help to shape their career goals.

Program Highlights

  • Coursework begins with the foundations of business and delves into marketing and sponsorship, event and facility management, performance management and principles and contemporary issues in esports management. 
  • In the course Esports Performance Management, students examine the roles of esports coaches and managers at all levels, including youth, amateur, university and professional. Topics focus on coaching concepts and strategies related to communication, training, psychological and mental health, team building, evaluation, talent management and budget/financial planning.
  • Manchester has an active, growing esports team that competes in intercollegiate play in the National Association of Collegiate Esports (NACE) and has been champion of the Great Lakes Esports Conference (GLEC) for three consecutive seasons. Manchester awards additional scholarships, up to $3,000 per year, to students who are members of the team.

Why Manchester?

Manchester University is one of the few schools in the U.S. to offer an esports management minor. Paired with a major – such as business management, sport management, marketing or finance – a minor in esports management builds on the strength and reputation of the Gilbert College of Business curriculum and allows students to follow their passion for esports in whatever capacity they choose. 

Manchester’s mission to graduate people to lead principled, productive and compassionate lives is the foundation for exploring social, political and legal issues and exercising moral business practices associated with all careers. As a result, Manchester students graduate with not only the ability to succeed in their careers but with the conviction to make ethical choices that improve the human condition.