Applied Marketing Communication Degree in 3 Years
Where strategy, storytelling, and real-world experience come together.
The Applied Marketing Communication degree prepares students to lead in today’s fast-moving digital landscape by combining marketing strategy, communication expertise, and creative content development. In just three years, you’ll build in-demand skills in digital marketing, branding, social media, public relations, and professional writing—while gaining hands-on experience that prepares you for what comes next.
Become a Marketing Communicator Who Stands Out
BUILD VERSATILE EXPERTISE WITH A CAREER-FOCUSED DEGREE
Today’s employers need graduates who can think strategically, communicate clearly, and create content that connects. Manchester’s Applied Marketing Communication program was designed to meet that demand.
You’ll develop skills across digital marketing, media strategy, brand storytelling, social media management, public relations, content creation, and audience engagement—giving you the flexibility to succeed in a wide range of industries.
This reduced-credit pathway helps you graduate sooner, enter the workforce earlier, and begin building momentum in your career.
Program Information:
Major | BS
- 90+ Credit Hours
Certificate
- 9 Credit Hours
Location
- North Manchester
Completion Time
- 3 years
What You Can Do With This Degree
Social Media Manager
Create campaigns, build audiences, and grow brand presence across platforms.
Marketing Coordinator
Support promotions, events, digital strategy, and campaign execution.
Public Relations Specialist
Manage messaging, media relationships, and organizational reputation.
Content Creator / Copywriter
Write compelling stories, campaigns, blogs, and branded content.
Event & Brand Promotions Specialist
Help organizations connect with audiences through experiences and outreach.
Why Choose Manchester for Applied Marketing Communication?
Real-World Experience That Sets You Apart
Learning goes beyond the classroom at Manchester. Every student completes required experiential learning opportunities through internships, client-based projects, campus media, or professional collaborations.
You won’t just study marketing communication—you’ll practice it.
Career-Ready Skills for a Changing Industry
Courses in Social Media, Digital Marketing, Public Relations, Professional Writing, and Creative Strategy are designed to help you graduate with skills employers actively seek.
Personal Support and Small-Class Attention
At Manchester, professors know your name, care about your goals, and help you grow as both a professional and person. You’ll receive personalized guidance from faculty invested in your success.
CAREER OUTLOOK
Built for Where Careers Are Going
Organizations of every size need professionals who can communicate clearly, market effectively, and adapt quickly in digital spaces. That means graduates with versatile communication and marketing skills are in demand across industries including business, healthcare, nonprofits, athletics, media, education, and entrepreneurship.
With this degree, you’ll graduate ready to contribute immediately—and grow quickly.
Cassy Dibley, Marketing
HANDS-ON LEARNING
Learn by Doing
Students complete up to 9 credit hours of experiential learning through opportunities such as:
- Internships with businesses and organizations
- Social media and digital campaign development
- Campus media and storytelling projects
- Event marketing and promotions
- Professional writing for real audiences
- Brand strategy and audience research
Career Outlook for Marketing Majors
Careers in marketing offer a bright outlook, with employment expected to increase significantly in the coming years. According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are projected to grow 6% over the next decade, faster than the average for all occupations. Additionally, market research analyst jobs are projected to grow 13% by 2032, much faster than the average. These roles, along with opportunities in brand management and sales, offer promising career prospects for our marketing graduates.
How the Marketing Program Supports Your Growth
Accreditation
Manchester University is fully accredited by the Higher Learning Commission.
Get Started
Take the next step toward earning your degree. We have the resources to help you get started.
Student Groups
The College of Business Club (CBC) is designed to provide members with opportunities to develop leadership experiences; to provide exposure to business professions through presentations from guest speakers, both inside and outside the classroom; to provide a social organization for students to develop relationships with their peers as well as with prospective business partners and employers; and to relate what is learned in the classroom to the business world. Students are eligible to join CBC immediately upon entering Manchester University, and the Club provides numerous opportunities for students to get involved. A number of committees exist within the Club that provide interested students with many leadership opportunities.
Certificate in Marketing
Manchester University offers a Certificate in Marketing designed to enhance your business acumen and marketability. This certificate is ideal for students pursuing a degree in business or related fields, as well as professionals seeking to bolster their marketing credentials.
Applied Marketing Communication Degree Program Learning Outcomes
Program Goals | Student Learning Outcomes (SLO)
PG1: Students will demonstrate effective and appropriate communication as message producers, message critics, and public speakers.
SLO1.1: Students will demonstrate communication competence by creating messages tailored to the needs and expectations of a specific audience across a variety of contexts
SLO1.2: Students will demonstrate professional workplace skills through oral presentations and written assignments.
PG2: Students will utilize communication and marketing theories, perspectives, principles, and concepts.
SLO2.1: Students will utilize research to analyze and interpret communication/marketing principles and concepts.
SLO2.2: Students will apply communication/marketing theories and perspectives to analyze communication across contexts.
PG3: Students will demonstrate the ability to apply the knowledge and skills they have acquired to bridge the gap between theoretical knowledge and practical application.
SLO3.1: Students will apply, assess, and evaluate their knowledge of marketing and communication principles in in real-world situations and professional settings.
Non-Discrimination in the Admission Process
Manchester University is committed to non-discrimination in campus life. The University does not discriminate on the basis of national origin, ancestry, race, color, age, sex, gender identity or expression, sexual orientation, familial status, religion, disability or veteran status in admissions or any area of campus life, including its educational programs, scholarships and loan awards, residence life programs, athletic programs, extracurricular programs, promotion and tenure policies and practice, and alumni affairs.
Manchester University is committed to carry out the provisions of Section 504 of the Rehabilitation Act of 1973 and the Americans With Disabilities Act, which provide for accessibility of University programs to the physically disabled.